About CDS Global

CDS Global is a technology-driven company that provides customer relationship management solutions to the world’s leading publishers, direct marketing firms, financial institutions and corporate billers who continue to build their businesses using our wide range of direct-to-consumer and business-to-business solutions.

CDS Global has a strong offering with an ongoing commitment to the digital future, extensive audience development experience and a full line of services. We adapt and react to changing markets through a host of customer relationship management solutions.

Mission Statement

To contribute to the vitality of each client's customer base, to have a positive impact on each employee's quality of life, and to be held in high esteem by those who share our world.

CDS Global Solutions

CDS Global is an international data management company that provides customized fulfillment services to publishers and direct marketers of all sizes. The company is able to provide cost-effective and complex services to its clients due to its large volume of business with subscription, product and Internet fulfillment, direct marketing and statistical services and contribution/lockbox processing. CDS Global manages in excess of 150 million names of active subscribers for more than 400 magazine and product fulfillment clients in the direct-to-consumer and business-to-business markets. CDS Global offers the following services:

• Subscription and Business-to-Business Fulfillment
• Product Fulfillment
• Data Capture Services
• Lockbox Processing
• Customer Care
• CRM Up-sell/Cross-sell Telephone Sales System
• Lettershop Services
• REACT Circulation Reports
• Statistical, Modeling and Analytical Services
• Marketing Database Services
• Internet Fulfillment
• Warehouse and Distribution

Scope of Work

In 2006, CDS Global recorded the following volumes on behalf of our clients throughout the company:

• 938 million names shipped in List Services
• 197.6 million pieces of inbound mail processed.
• 8.9 million customer service calls handled.
• $2,433,591 in additional client revenue generated by the SMART up-sell and cross-sell system.
• 2.4 million e-mails processed.
• 139,099 programming hours logged for 2,192 tasks.
• 30,000 transaction and content Web pages hosted.
• 8 million outbound shipments in Product Fulfillment with a total of 17.3 million total orders processed

Parent Company/Locations

CDS Global is a wholly owned subsidiary of Hearst Corporation and employs more than 3,000 people worldwide.

The company's corporate offices are located in Des Moines, Iowa, with site and office locations in: Boone, Harlan, Red Oak, Tipton and Wilton, Iowa; Bethlehem, Pa.; Prescott, Ariz.; and New York City. Additionally, CDS Global maintains international operations in Market Harborough, England; Sydney, Australia; and Markham, Ontario, and Montreal, Quebec, Canada.

Hearst Corporation is one of the nation's largest diversified communications companies, with interests in: magazines; newspapers; books and business publishing; television and radio stations; newspaper comics and features syndication; cable television networks; television production and syndication; and new media activities.

CDS Global Corporate Structure

The CDS Global senior management team represents a group of professionals with significant experience in the direct marketing industry. Senior management team members are:

• Malcolm Netburn, Chairman and CEO
• Ken Barloon, Senior Vice President and CFO
• Dan Bever, Vice President, Business-to-Business Magazines & Media
• David Gary, Vice President, Business Solutions
• Nancy Gessmann, Vice President, Operations
• Dennis Luther, Vice President, Marketing
• Tim Plimmer, Senior Vice President, Enterprise Solutions
• Lynn Reinicke, Vice President, Chief of Staff
• Nancy Roehrkasse, Chief Workforce Officer
• Beth Roy, Vice President, Consumer Magazines & Media
• Bill Kaluski, President and CEO – Canada
• Sarah Parkes, Managing Director – U.K.