Enterprise Data Solutions

CDS Global Enterprise Data Solutions provides a host of customizable data solutions to increase revenues for our clients and to enhance their marketing strategies and customer loyalty. Enterprise Data Solutions clients extend into many industries and seek CDS Global to help target their most lucrative prospects and maximize business with existing customers.

Enterprise Data Solutions provides customer-relationship tools such as merge/purge services, list services, marketing database and analytical and modeling services to reach the customers you want with the products and services they need.

Merge/Purge Services
CDS Global offers full-service computerized list-processing services, including address hygiene, duplication elimination and postal sortation to provide clients with optimized lists on magnetic tapes, mailing labels, printed forms and computer letters. CDS Global applies the United States Postal Service National Change of Address (NCOA) and Delivery Sequence Files (DSF) to further validate and maximize every name on your list.

List Services
Forming strategic partnerships with our clients is a priority at CDS Global. Through our List Services Group, CDS Global helps clients generate revenue by processing over one billion subscriber names to direct marketers each year in addition to managing the industry-leading change-of-address database, CDS Xpress Moves. Your lists become even more valuable with regression models and demographics such as source data, census-based demographics and promotion history to predict response and payment. Our emphasis on security helps assure requesting mailers are screened to our preferred mailer list prior to release.

Marketing Database
The CDS Global Marketing Database gives you a complete view of your customer. Customer names and transactional and demographic data are housed in a relational database, giving you easy, desktop access to a powerful source for analysis and marketing. CDS Global decision-support tools Sagent and Business Objects further provide custom analysis and online reporting of your data. Our Database Group serves a multitude of industries and manages multi-file formats and platforms.

Analytical and Modeling Services
CDS Global provides a host of analytical and modeling services to help you make smart promotion and targeted advertising decisions. CDS Global Modeling Services will help you predict response with the right method including Acquisition Modeling, Expire Reactivation Modeling, Cross Sell Modeling, Cold Donor Modeling and List Rental Modeling. We'll also provide Offer/Package Optimization to help you send the right message to each customer, and you'll receive detailed analysis of your customers with our Custom Reporting and Profiling. We'll further identify your customers through Cluster Analysis, Lifetime Value Analysis or our Mapping and Radius Determination services.